IN THE MEDIA: Marketing To The Generational Divide and How to Choose Benefits that Keep Employees

Posted on: Nov 01, 2016 - 01:24 PM | CBA IN THE MEDIA
Author: Michael McKenna, President and CEO
Mike McKenna recently published an article on how to choose benefits that keep employees in the November 2016 edition of ADVISOR Magazine.

Marketing To The Generational Divide


How to choose benefits that keep employees


Benefits can be a powerful and persuasive tool for employee retention. Increasingly, the role of the benefits provider has changed and businesses less and less look at a one-size-fits-all approach.

Thus, the employer needs to be sensitive to their mixed bag of employees. What millennials are looking for in a benefits experience will most likely be much different than what baby boomers are expecting. By recognizing this, and developing a benefits plan which is sensitive to the generational make-up of their workforce, employers can achieve high marks from all their employees, if they find common ground among the employee base and the financial realities of the employer’s ability to pay.

Increasingly, employers select their benefits on the basis of four key strategies: convenience; choice; technology; and return on investment (ROI). Looking at what goes into each of these factors can give businesses better insight into how their choices might impact employee retention.

To read the full article, please click here.


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